In the ever-evolving landscape of the recruitment and human resource industry, it is imperative that we evolve, and adapt. Today marks a significant milestone in our journey as a group, as we unveil our refreshed brand identity. This rebrand pays tribute to our traditional background, whilst showcasing our futuristic and innovative pursuit.
Our brands’ purpose, vision, mission and core values, remain the same as we continue our commitment to delivering exceptional value to our clients, candidates and team members.
The launch of this rebrand represents our new and evolving chapter as a group. In doing so, we are excited to display our new horizontal company logo, origami motifs, structures, people and colour gradient elements.
The horizontal Logo is an exciting new addition to our brand repository, complementing our original vertical logo greatly. This new logo option allows for versatile applications to showcase the Will brand. It is also a fresh and dynamic representation of our evolving identity.
The origami-inspired motifs pay homage to our founding roots in Japan, our parent company Will Group Japan. The motifs signify precision, accuracy and creativity of our work.
The structure elements signify our corporate office presence, representing where our team members work, serving our clients and candidates. These workspaces signify our global presence and embody our company’s ethos, fostering innovation, collaboration, and diversity.
The featuring of people more prominently in our brand refresh, represents our diverse workforce. It also represents the many clients and candidates we serve and the communities in which they reside. It also relates to our values of “honouring every relationship” and “being human always”, along with bringing authenticity to the brand by showcasing real people.
Our new colour gradients give the Will brand a unique look, morphing our original colour palette into a flowing scheme that reflects our dynamic and innovative approach.
We are excited about the road ahead and the opportunities this rebranding opens up for stronger connections with our clients, candidates, team members and wider communities we engage with. The fresh look is not just a change in aesthetics but a symbol of our unwavering dedication to excellence and our resolve to continue evolving as a brand, and making a positive impact globally.
We invite everyone to explore our website and LinkedIn channel, be sure to keep an eye out for these new brand elements.
